A. The radio message is likely to have a stronger effect than the print advertisement and will bring about a lasting attitude change.
B. The message in the print advertisement is likely to bring about a less persistent attitude change than the radio message because of the inattentiveness of readers.
C. Readers are likely to use peripheral route processing to comprehend the message in the print ad.
D.
B. The message in the print advertisement is likely to bring about a less persistent attitude change than the radio message because of the inattentiveness of readers.
C. Readers are likely to use peripheral route processing to comprehend the message in the print ad.
D.
ANSWER:
D.