Paul Mason’s firm sells medical equipment to heart surgeons. The company fields a direct sales force that travels the country demonstrating its equipment to heart surgeons and hospital administrators

Recently, Paul’s company started producing equipment for eye surgeons, partly to maximize the value of his sales force, which can now call on both heart surgeons and eye surgeons when it makes hospital visits. Paul’s firm is attempting to capture economies of ________ through this strategy.
A) reach
B) range
C) capacity
D)  scope
E) scale

Best answer for Paul Mason’s question is: D)  scope


Scope management: is the process whereby the outputs, outcomes and benefits are identified, defined and controlled. ‘Scope’ is the term used in the management of projects to refer to the totality of the outputs, outcomes and benefits and the work required to produce them.