Recently, Paul’s company started producing equipment for eye surgeons, partly to maximize the value of his sales force, which can now call on both heart surgeons and eye surgeons when it makes hospital visits. Paul’s firm is attempting to capture economies of ________ through this strategy.
A) reach
B) range
C) capacity
D) scope
E) scale
B) range
C) capacity
D) scope
E) scale
Best answer for Paul Mason’s question is: D) scope
Scope management: is the process whereby the outputs, outcomes and benefits are identified, defined and controlled. ‘Scope’ is the term used in the management of projects to refer to the totality of the outputs, outcomes and benefits and the work required to produce them.