cosmetics manufacturer as a client who may benefit from this type of ad placement. The media buyer is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. What disadvantage of newspapers should prompt her to consider the teen magazine?
a. their visual rather than verbal strengths
b. their relative cost
c. their tendency toward pass-along readership
d. their limited ability to segment target audiences
ANSWER
d. their limited ability to segment target audiences