The final step in the marketing process is ________.

A) promotion
B) target marketing
C) product placement
D) maintaining good customer relationships
E) market research

Answer:

D
Explanation: D) Once the marketing mix has been implemented, including promotion and product placement, and target marketing has been used to reach the targeted customers, the final step in the marketing process is maintaining positive customer relationships. This step enables a business to ensure that customers remain satisfied and that there will be repeat business.