In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement

A) ​high; low
B) ​low; high
C) ​high; enduring
D) ​enduring; high
E) ​low; enduring

ANSWER:

A) ​high; low