For consumers who opt to pay a $10 monthly fee to have unlimited texting on their cell phones, but choose not to pay a $5 monthly fee to have unlimited call minutes, the unlimited texting option has a ________ than the unlimited minutes option.

A. lower price elasticity of demand
B. lower cross-price elasticity of demand
C. higher price elasticity of demand
D. higher cross-price elasticity of demand

ANSWER

A. lower price elasticity of demand